Soma

Soma

Located in the vibrant neighborhood of Williamsburg, this lingerie store is a go-to destination for those seeking comfort and style. With a curated selection of intimate apparel, the store caters to a diverse clientele, offering everything from everyday essentials to luxurious pieces.

The knowledgeable staff is dedicated to providing personalized service, ensuring each customer finds the perfect fit and style. With extended hours on weekends and a welcoming atmosphere, this store makes shopping for lingerie a delightful experience. From trendy designs to classic favorites, it truly stands out for its commitment to quality and customer satisfaction.

• 5715-74 Richmond Rd Suite 74, Williamsburg, VA 23188, United States
• in Williamsburg Premium Outlets
• (757) 253-7642

Latest Feedback

"I had a fantastic experience at this lingerie store! The staff was incredibly helpful and really took the time to understand what I was looking for. They recommended several styles that I would have never picked up myself, and I ended up leaving with a stunning set that fits perfectly. The atmosphere is so inviting, and I felt comfortable trying on different options. I can't wait to come back for more!"

"This place is a gem! I love the variety of lingerie available, catering to all sizes and preferences. I found some beautiful pieces that are both stylish and comfortable. The fitting rooms are spacious and private, which made trying on different items feel less rushed. The staff was friendly and offered great advice on sizing, which really made a difference in my shopping experience."

"I visited this store for the first time last week and was blown away by the selection! I was looking for a special gift, and the staff helped me pick out the perfect item. They were knowledgeable about the products and even wrapped it beautifully for me. The store has such a lovely ambiance, making it a pleasure to shop. I’ll definitely be returning soon for myself!"

Customer Reviews

What People Say

Noah Wallace

★★★★★

August 8, 2025

Wow! What an incredible experience I had at this lingerie store! I was looking for something special for an upcoming event, and I felt like a kid in a candy store with all the choices. The selection was fantastic—everything from delicate lace pieces to cozy everyday wear. The staff was beyond helpful; they listened to my preferences and guided me towards several options that I absolutely loved. I really appreciated their attention to detail, as they helped me find the right size and offered styling tips that made me feel even more confident. The atmosphere was chic and welcoming, making shopping a pleasure rather than a chore. The only suggestion I would make is to have a few more fitting rooms available, as I had to wait a bit longer than I expected during peak hours. That said, once I was in the dressing room, I felt like a queen trying on my favorites! I left with a stunning piece that made me feel fabulous, plus a new appreciation for lingerie shopping. I’ll definitely be back for more. If you’re in the area and want to elevate your lingerie game, this is the place to go!

👍 7 👎 0

Ethan Smith

★★★★★

April 29, 2024

I recently visited this lingerie store for the first time, and I have to say, I was pleasantly surprised! The moment I walked in, I was greeted by friendly staff who genuinely seemed to enjoy their work. They were incredibly knowledgeable about the products, helping me find the perfect fit without making me feel rushed. I loved the variety of styles available—from cute and comfy to more elegant options. I picked up a lovely bralette and matching panties, which are not only beautiful but also super comfortable! Another aspect I appreciated was the layout of the store; it felt inviting and spacious, allowing me to browse easily. The only minor downside was that some items were a bit pricey, but the quality is certainly worth it. Plus, they often have sales, so I'm looking forward to coming back to see what new styles they have. Overall, I left feeling empowered and satisfied with my purchases. I can’t wait to wear my new lingerie and show it off! Highly recommend this place if you’re looking to treat yourself or find a special gift for someone.

👍 2 👎 0